Folklore BTS

Folklore BTS

Our newest sustainable collection Folklore is a mid-summer dream captured in the beautiful small town of Marysville, Ontario. When envisioning the campaign for this range, we imagined what a perfect day spent at a county-home oasis would look like. Doing things like enjoying an outdoor picnic, going for a stroll on the dock, playing the guitar, reading a book under a shaded tree, and swimming in the running river - we wanted Folklore to capture all our favourite summertime things to do! 

We shot the collection at an idealic historic Mill turned vacation rental near Prince Edward County. The owners and our hosts Suzie and Gerry went above and beyond to help us bring the campaign to life as safely and comfortably as possible given the realities COVID. With an incredible crew on a very hot and sunny day, we created magic and made another TAMGA campaign happen! Scroll down for the #BTS video, snaps, and check out the full campaign shoot here



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