Every minute, a forested area the size of five football fields is cleared on the island of Sumatra. This Forest-Friendly Friday, help us to re-plant what’s been lost.

What is Forest-Friendly Friday?

Instead of buying into the Black Friday frenzy, we’re using the weekend of November 23-26 to do some good. A weekend to give back to nature and help protect her for the future. This year, our goal is to re-plant sections of the rainforest in Sumatra that have been destroyed by the fashion, palm oil and pulp industries.

Every order on Black Friday-Cyber Monday weekend will lead to 4 trees planted* - but the impact doesn’t stop here. This money includes 5 years of training locals to look after the trees, weed them, and make organic compost to feed them. It also includes regular monitoring of the reforestation site for the return of wildlife, measuring rainfall and temperature, and building cabins for workers to live in while they protect the reforestation site. To put it simply - our focus is not just on putting trees in the ground, but making sure they stay there and thrive.

*4 trees planted and nurtured for 5 years is based on an average order value of 100 USD

How Do I Get Involved?

From November 23 - 26, shop online and receive 25% off your purchase, with an additional 25% donated to the re-forestation project in partnership with the Sumatran Orangutan Society (S.O.S.).

Use code 'FORESTFRIENDLY25' at checkout.


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What is Fashion's Role?

It’s a little-known fact outside the fashion industry that viscose and rayon fabric comes from wood. In fact, more than 150 million trees are logged every year and turned into cellulosic fabric – if placed end to end those trees would circle the earth 14 times. Some of the world’s most ancient and endangered forests are being logged to feed demand for these fabrics, placing vulnerable ecosystems, wildlife and communities at serious risk.

Indonesia is experiencing the highest deforestation rates in the world. Logging for palm oil and rayon fabric are pushing this Indonesia’s Rainforests, including the Leuser Ecosystem in Sumatra, to a point of no return. The Leuser is the last place on earth where four critically endangered species – orangutans, tigers, elephants, and rhinos – co-exist, and it’s disappearing in front of our eyes.